Customer success metrics are used to discover what kind of customer experience you are really delivering. The goal of customer success is to generate recurring revenue by creating customer lifetime value.
You can position yourself as a customer-centered business and embrace a company-wide ethos of nurturing customer growth, but you still need to know if the product is having a practical, positive impact on a customer’s daily workflow. This means constantly nurturing and educating the customer, fitting your business approach to their specific needs. And with customer success metrics, you can measure whether your efforts are working.
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